![]() While some adaptations will likely have fans scratching their heads, Mattel has good reason to bank on bringing its toys to cinematic life-with the ongoing success of Barbie becoming the banner in a turnaround of fortunes.īusinessman Ynon Kreiz was drafted in as Mattel's CEO in 2018, following a period of declining toy sales. Barbie is one of Mattel's most enduring brands. Barbie Extra toy car is seen alongside dolls in Los Angeles on November 17, 2021. Peter Farrelly is attached to produce.Ī Mattel Inc. Marvel Films is also working on big picture adaptations of classic train-themed series Thomas & Friends, directed by Marc Forster, and Wishbone, based on the beloved Jack Russell terrier of PBS fame. Among them are a thriller based on the Magic 8 Ball, a movie based on the card game UNO, and an action film based on View Master, the classic picture viewer that was invented in the 1930s. Describing the film's star as "excited," Brenner said that the team behind the project is currently "working on developing a script."įurther elevating the star power signing up to be a part of Mattel's world, Tom Hanks is attached to take on the lead role in a project based on Major Matt Mason, the astronaut action figure initially embraced by children in the 1960s.Īlso included on the list are a family comedy based on the popular American Girl dolls, and the long-in-development film based on He-Man and the Masters of the Universe, which had previously been brought to life as a cartoon.Īnd then there are a number of other unexpected choices being brought to movie theaters. Meanwhile, Fast & Furious star Vin Diesel has thrown his hat into the ring to star in a film based on Rock 'Em Sock 'Em Robots, Mattel's tabletop game that sees robots battle it out. Staying in the car category, there is also a picture in the works based on the legendary Matchbox toys that have been a mainstay since the 1950s. Kevin Mazur/MG23/Getty Images for The Met Museum/Vogue /Dia Dipasupil/WireImage/Getty Images Dunham is set to write and direct a film based on Polly Pocket, starring Collins. That was something that was important to him-to make a movie that's not just going to be fun and exciting, but that has real emotion and real stakes to it."įrom left, Lily Collins is pictured in New York City on May 1, 2023, and Lena Dunham is pictured in New York City on November 28, 2022. Abrams, with the backing of studio giant Warner Bros.ĭiscussing a move to make the film's characters relatable, Brenner told Variety: "All of movies have an incredible story and incredible characters. Satiating the appetites of road vehicle enthusiasts, Mattel is also bringing to life a film based on Hot Wheels, the top-selling range of toy cars, motorcycles and monster trucks that have populated countless toy boxes.ĭescribed by Brenner as "grounded and gritty," the movie is produced by prolific filmmaker J. Not that it's R-rated, but it'll focus on some of the trials and tribulations of being 30-something, growing up with Barney-just the level of disenchantment within the generation." Mattel Films executive Kevin McKeon told The New Yorker that the movie will be "surrealistic," adding: "We're leaning into the Millennial angst of the property rather than fine-tuning this for kids. Oscar-winning actor Daniel Kaluuya counts himself as a producer behind a film based on the purple dinosaur Barney-but it appears that it won't necessarily be the warm and fuzzy viewing experience that some might expect. Hopefully, we'll be making that at some point in the future." It's just been an incredible collaboration, so we are thrilled about it. Lily is so smart and so specific and so productorial. Lena is so collaborative and rolls up her sleeves and really likes to roll around in notes and listen. Robbie Brenner, the producer who runs Mattel Films, discussed the project with Variety, enthusing: "It's been an amazing collaboration. First reported on by The New Yorker in early July, the MGM film is written and directed by Girls creator Lena Dunham. ![]() Perhaps most notable of the upcoming projects is Polly Pocket, a comedy based on the micro-doll starring Emily In Paris favorite Lily Collins. Tristan Fewings/Getty Images for Warner Bros. Toymaker Mattel is set to release a string of movies based on other popular toys in its range in the coming years. Ryan Gosling and Margot Robbie are pictured at the European premiere of their their new hit movie "Barbie" in London on July 12, 2023. ![]()
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